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It's electric!

It's electric!

The reluctant evolution of motorcycles

In this ever changing tech-driven world, where carbon footprint awareness is high priority yet the need to rip remains, there is more demand than ever to evolve so motorcycles don't fade away into Boomer and Gen-X memories. Dust. Wind. Dude. The rising generation doesn't subscribe to the 'Loud Pipes Saves Lives' mentality and are one MotoVlog click away from watching instead of doing. Hey, it's cheaper and safer, right? Maybe that's just the lazy answer to today's declining motorcycle sales. We need to get with the times or risk becoming obsolete. Whatever opinion you share on the mater, its increasingly harder to deny the fact - electric motorcycles are here to stay. 5 years ago we introduced a limited edition ICON Brammo Spec 32 for public release. Limited to 32 bikes featuring ICON livery they included a stainless steel plaque with the bike's number, laser cut EBoz signature, and color coordinated Bostrom Icon Airmada signature helmet as the cherry on top.